01 / Who we are

Behind the Wheel

Operators, motorsport practitioners, and Web 3 builders assembling a platform for the next era of sponsorship.

02 / The crew in numbers

Operators

Founders, advisors, builders

25+

Avg. years

Leadership experience

Continents

EU · US · Global

Mission

Motorsport, reinvented

03 / Meet the team

Our Team

Board Member

Mark Messow

Experienced technology adoption and transformation leader. 25+ years leadership experience in digital transformation, supply chain, and operations. Passionate about value creation & ecosystem building.

Technology & Strategy Advisor

Brian Haacke

Driving digital transformation strategies and creating disruptive business models. Brian has 25+ years of software development and project experience with both startups and multinational enterprises.

Racing Ring Leader & Motorsports Practitioner

Alex Fach

Founder and CEO of FACH AUTO TECH, a Porsche Mobil 1 Supercup team. Since 1994 Alex has been successfully engaged in racing throughout European and international tracks.

Advisor & Chief Technology Officer

Adel Elmessiry, Ph.D

Tech entrepreneur, published expert on AI and Blockchain with 20+ years Healthcare, Mentor, Advisors & Speaker. Tokenomics & development expert.

Director, Head of SA Media & Communications

Erik Naeser

Passionate motorsports racing fan and team member. Serial entrepreneur in life sciences and drug development. Experienced community builder and event orchestration.

Product Lead & Development

Saurabh Suri

Track record of building digital fan experiences for Web2 and Web3 companies. Client engagement passion. Numerous solutions. Facebook; Spark & Mint.

Advisor

Detlef Schmidt

Team Owner, and motorsports practitioner. Passion for motorsports marketing. Serial entrepreneur & Ring leader.

Web3 Legal & Regulatory Expert

Guido Schmitz-Krummacher

Expert in Web 3.0 legal & compliance. Director of Lisk Foundation, Bancor, Liquidapps, Collider AG and Bank ten31.

Advisor

Nikola Stojanow

Web 3.0 OG - many successful Web 3 projects. Founder of FactorY and Rezolut. Passion for applying Web 3 to motorsports.