About

Sports Advantage simplifies and streamlines sponsorship management with an intuitive web app for discovering, purchasing, and maximizing ad space ROI in Motorsports.

Our Team

Mark Messow

Board Member

Experienced technology adoption and transformation leader. 25+ years leadership experience in digital transformation, supply chain, and operations. Passionate about value creation & ecosystem building.

Brian Haacke

Technology & Strategy Advisor

Driving digital transformation strategies and creating disruptive business models. Brian has 25+ years of software development and project experience with both startups and multinational enterprises.

Alex Fach

Racing Ring Leader & Motorsports Practitioner

Founder and CEO of FACH AUTO TECH, a Porsche Mobil 1 Supercup team. Since 1994 Alex has been successfully engaged in racing throughout European and international tracks.

Adel Elmessiry, Ph.D

Advisor & Chief Technology Officer

Tech entrepreneur, published expert on AI and Blockchain with 20+ years Healthcare, Mentor, Advisors & Speaker. Tokenomics & development expert.

Erik Naeser

Director, Head of SA Media & Communications

Passionate motorsports racing fan and team member. Serial entrepreneur in life sciences and drug development. Experienced community builder and event orchestration.

Saurabh Suri

Product Lead & Development

Track record of building digital fan experiences for Web2 and Web3 companies. Client engagement passion. Numerous solutions. Facebook; Spark & Mint.

Detlef Schmidt

Advisor

Team Owner, and motorsports practitioner. Passion for motorsports marketing. Serial entrepreneur & Ring leader.

Guido Schmitz-Krummacher

Web3 Legal & Regulatory Expert

Expert in Web 3.0 legal & compliance. Director of Lisk Foundation, Bancor, Liquidapps, Collider AG and Bank ten31.

Nikola Stojanow

Advisor

Web 3.0 OG - many successful Web 3 projects. Founder of FactorY and Rezolut. Passion for applying Web 3 to motorsports.